FOR IMMEDIATE RELEASE Friday, April 13, 2011

CONTACT: Nancy Doll, Marketing Communications (515) 226-6215, ndoll@fbfs.com

Recession Spurs Boomers to Adjust Future Goals to Include Leaving a Legacy
Farm Bureau Financial Services introduces a policy to help consumers achieve their objectives

WEST DES MOINES, Iowa (April 13, 2011) – Like most Americans, the Baby Boomer generation experienced financial challenges as a result of the recent global recession. According to LIMRA research1, about one-third of U.S. households experienced a decline in income in recent years. A single premium Traditions Universal Life insurance policy allows customers to protect their assets and leave a legacy for the future.

Being so close to – or in – retirement, Boomers' financial losses have played a major role in their planning for the future and meeting long-term goals. While people in younger age brackets still have time to recover financially before retirement, that's not the case for many Boomers. As a result, Boomers are reviewing their plans, being more careful to safeguard their money and making decisions about what elements of their plans need to shift in order to provide the retirement they've envisioned.

For Baby Boomers and older seniors looking to protect their assets and pass along an inheritance – even maximize the money that may be set aside to leave as bequest for children, grandchildren or a favorite charitable organization – a life insurance policy is a good option. Life insurance can help protect the policy owner's family from the unexpected, as well as ensure benefits are paid directly to beneficiaries, without additional costs or delays, such as probate.

"Our new Traditions Universal Life™ insurance policy is designed to support this very need. It's simple to obtain, and provides immediate value, tax advantages and access to a cash value account on a tax-deferred basis," says Rich Kypta, executive vice president, Farm Bureau Life Insurance Company. With a $10,000 minimum single premium, Traditions Universal Life is designed for consumers who are looking for both a life insurance policy and a way to create a financial legacy for loved ones or charity.

Consumers who are putting their money into safe and accessible investments such as savings accounts and CDs² may want to consider a single premium universal life policy like Traditions Universal Life. Policy owners can convert a lump sum of saved money into a single premium that immediately builds value, meaning the death benefit will be higher than the initial premium paid.

"Consumers have had to make hard choices about priorities," Kypta says. "A Traditions Universal Life insurance policy can help policy owners protect their assets, while still providing access to them3, and can help them enhance the financial legacy they leave for future generations. It can help make it easier for Baby Boomers and retirees to achieve their financial goals."

Click here to learn more about Traditions Universal Life insurance coverage.

About Farm Bureau Financial Services
Through an exclusive, multi-state agent force, the companies affiliated with the Farm Bureau Financial Services brand underwrite, market and distribute a broad range of financial services products, including life insurance, annuities, mutual funds and more, to individuals and small businesses within a marketing territory that includes 15 states. Visit Farm Bureau Financial Services on Facebook and Twitter.

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1 http://www.limra.com/members/abstracts/reports/10682.pdf#search=%22of%22; Behind the Eight Ball: Is the Future Bright for Individual Life Insurance?, 2010; visited March 10, 2011.

2 Book CDs are FDIC insured. The product referenced here is not federally insured.

3 During the first 10 years, full surrenders are subject to a surrender charge. Surrender charges may be waived if eligibility can be established due to the insured's terminal illness, total disability or stay in a qualified nursing care center for 90 consecutive days (after the first policy year). Partial withdrawals will reduce the specified amount.